Plus-Size Model Treat: Fluvia Lacerda


I hear plus size women in the US complaining about not being able to find pretty clothes that won’t make them look frumpy and unfashionable. Well, Brazilian plus size women don’t even have that option! It makes me cringe when I go there to see women either having clothes made because stores, in 90% of the cases, carry up to 44, which I think it’s equivalent to a US 12 (GASP!)- Or wearing clothes 2 or 3 sizes smaller, which is a complete NO, NO! It’s a market that still has a long way to go compared to most countries.

In Brazil, just by walking down the streets of various cities, you’ll see the majority of women do not look like Gisele Bundchen or Adriana Lima! Most women clearly wear sizes between 10 -18. It’s a huge physiological denial! They don’t want to be that way because the media portraits it to be wrong, ugly and unacceptable.

Society in Brazil makes you feel like wearing a size 16 jeans is a national crime. Most women have known nothing but negative criticism throughout their entire lives, from parents, school friends and even work colleagues. It’s the innocent suggestions of a new diet to a mentioning a new high tech plastic surgery procedure. Therefore they have yet to comprehend the meaning of being happy with yourself, regardless of your size.

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